Wahoo Fitness is a tech-fitness company that has created an ecosystem of sensors and devices for runners, cyclists and fitness enthusiasts. Working out is not easy. Like all work, it’s about sacrifice. Put in the time, get the reward. We’re not about finding ways to make the work easier. We’re about making it meaningful. We’re about eliminating the boredom. We do it the same way you do: by cranking it out until we reach our goals. Then we aim a bit higher and start all over again.