November 25th, 2019
FE Sports

absoluteBLACK now part of FE Sports Portfolio


FE Sports welcomes absoluteBLACK to its portfolio of premium cycling brands.
An exclusive agreement with absoluteBLACK sees FE Sports distribute its range of chainrings and components in Australia with immediate effect taking over from SVC Imports.
“absoluteBLACK products are in ever-increasing demand from both dealers and consumers. For us, to meet important dealer expectations such as constant product availability, quick delivery times and sales/marketing support, we need to partner with the very best distributors in each market. Our new co-operation with FE Sports is another logical step in expansion which will greatly benefit consumers and dealers in Australia.” said Marcin Golec, absoluteBLACK founder.
General Manager at FE Sports, Darren Harper added “We’re excited to add such a forward-thinking brand partner as absoluteBLACK to the FE Sports portfolio. Their experience in the component manufacturing space is industry leading and importantly, we will ensure their product is available to our resellers and consumers through reliable product resources and supply". 

"Throughout 2019 we have been optimising our product and brands to continually deliver unique retail opportunities that will assist our partners to increase sales and drive new growth within their businesses. The addition of absoluteBLACK is inline with this brand and growth strategy for 2020, ” said Darren.
FE Sports already has a range of absoluteBLACK products in stock and ready for immediate delivery, please call 1300 790 212 or email for further information.