Eddy Merckx Bikes: A fresh new direction and back to the highest level with AG2R
Rumours travelled fast, but today AG2R La Mondiale and Eddy Merck
x can confirm: Oliver
Naesen, Romain Bardet and their team mates will be racing on Eddy M
erckx bikes.
Rumours travel fast, but today AG2R La Mondiale and Eddy Merckx can confirm: Oliver Naesen, Romain Bardet and their team mates will be racing on Eddy Merckx bikes in 2019 as the brand heads back to its roots with a fresh new look and direction.
Eddy Merckx Bikes are ready for a new future. The brand has been thoroughly revised with one goal in mind: the creation of a unique identity that is premium and distinctive. A true ‘Belgian Design’ statement that is completely in function of the new brand and product identity. ‘Less is more’ was the motto used to develop this identity; nothing flashy but rather a subdued elegance, which fits perfectly with the Eddy Merckx brand DNA.
The unparalleled career of Eddy Merckx is the source of inspiration for Eddy Merckx bikes. It is not only his achievements as the best cyclist of all time that are inspiring, but also his career as a successful race bike creator. Perseverance and authenticity form the core of the brand and are completely in line with his personality. Eddy Merckx bikes are for cyclists who dare to step outside the box. For those with a strong personality who strive to be truly unique.
Back to the highest level with AG2R La Mondiale
Jochim Aerts, CEO of Belgian Cycling Factory (which has Eddy Merckx under its umbrella): "Eddy Merckx will be the race bike partner of AG2R La Mondiale for the upcoming 2 years, with the option of a two-year extension.”
"It’s really marvellous news for our bike brand. Timing couldn’t be better either. Next year, the Tour de France will start in Brussels, with Eddy Merckx himself as the main guest. It will be 50 years ago Eddy has won his first Tour de France. Perhaps Romain Bardet can do the same, riding an Eddy Merckx. It’s a dream coming true.”
"The match we have with AG2R La Mondiale is just perfect," continues Aerts, "the team is giving us the opportunity to show to the entire world our Merckx bikes are once again at a world-class level without compromising our Modern Heritage identity. And, take a look at the bike! The minimalistic lifestyle design of the AG2R La Mondiale team bike is already the perfect example."
Vincent Lavenu, general manager of the AG2R LA MONDIALE team: "We are proud to partner up for two seasons with Eddy Merckx bikes. Throughout our discussions, I appreciated the professionalism and the mindset of the management team, which is committed to providing our team with high-performance equipment. Our two companies are driven by common values as well as the search for performance, and we are confident that the relationship will be strong and fruitful. We will have access to very high-end equipment, which is exactly what we are looking for in order to achieve the highest sporting goals when racing all over the world, Lavenu continues, “Personally, I am happy to see the name of Eddy Merckx, one of my childhood idols, appear on the jerseys and bikes of our team.
Eddy Merckx, Cycling Legend: "I’m proud to have a WorldTour team riding Eddy Merckx bikes at the Tour de France next year as a tribute to the 50th anniversary of my first Tour victory."
Eddy Merckx bikes are distributed in Australia exclusively by FE Sports, industry experts in sporting product imports, distribution, wholesale and customer service. The current Eddy Merckx range will be available soon through carefully selected dealers across the country. Head to the FE Sports Store Locator to find your closest retailer today!
AG2R La Mondiale will ride Eddy Merckx
bikes AG2R La Mondiale will ride Eddy Merckx
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