June 13th, 2017
FE Sports

Pirelli PZero Velo Tyres to be Distributed in Australia by FE Sports

Brisbane, Australia, June 13th 2017

FE Sports takes on the distribution of the new Pirelli PZero Velo tyres for the Australian market. Company will distribute nationwide the new range of premium tyres dedicated to road racing.


From July 1, 2017, FE SPORTS will take on the distribution of the new Pirelli PZero Velo tyre range in Australia. Global leader across the car and motorbike tyre market and the only supplier - since 2011 - of F1 single-seaters and Superbikes, Pirelli bounces back into the world of cycling backed up by a 110-year-old sports tradition.  

The PZero Velo range will initially be available in three different versions, featuring a colour label on the tyres’ side, recalling the well-known PZero from F1: silver for Road Racing, red for the Time Trial and blue for the 4 Seasons. 

“We chose to collaborate with FE SPORTS for the Australian market because of their proven experience and outstanding reputation – says Johan Molenmaker, Sales Director at Pirelli – We were looking for a highly professional partner with a portfolio of complementary premium brands, a widespread network and an in-depth knowledge of the Australian Market. We are certain that our partnership with FE SPORTS will make a great number of Australian cyclists appreciate the outstanding grip, great handling and reliability of our new bicycle tyres”.

“We are extremely proud to be partnering with Pirelli whose heritage in cycling dates back over 110 years”, says Danny Brkic, Vice President at FE Sports - The Pirelli name is synonymous with high performance and they will draw on their vast experience in automotive and motorcycle racing to create amazing tyres for cyclists all around the world”.

The new Pirelli PZero Velo line will be available at Retailers as of August 2017.