December 5th, 2019
FE Sports

FE Sports and 100% Announce New Zealand Road & MTB Distribution Partnership


FE Sports are excited to announce its partnership with 100% for the distribution of their Road and Mountain Bike line of products across New Zealand. Known as a market leader within the active outdoor and cycling space, FE Sports currently distributes high-end renowned brands including Pirelli Velo, Wahoo Fitness, Stages Cycling and is proud to add 100% to its New Zealand portfolio. 
100% know that quality matters and the brand is about far more than just aesthetics. Their eyewear are the result of years of research, design, craft and passion. Designed in California and made in France, 100% lenses are exceptional and when paired with the Italian-made frames offer an unmatched level of quality. Their list of cycling related products are of an equally high standard including helmets, goggles, gloves, casual bike gear and accessories.   
Darren Harper, General Manager at FE Sports: “We are excited about representing the 100% brand in the New Zealand Road & MTB market. 100% is an exciting disruptor that talks to a growing demographic of next gen consumers that push boundaries and challenge traditional cycling categories. We look forward to supporting our New Zealand retail partners and building the 100% brand”.
The 100% brand has been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross.
Thirty years later the passion for the spirit of racing remains. Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?” 
100% will be available soon from carefully selected retailers across the country. Stay tuned for all the latest 100% info and announcements via the FE Sports website, blog and social media channels.